Apa itu Signage?
- SUMI
- Oct 7, 2024
- 1 min read
Signage adalah papan atau tanda visual yang berfungsi untuk menyampaikan informasi kepada publik. Signage dapat berupa simbol, teks, atau kombinasi keduanya yang dipasang di lokasi tertentu untuk memberikan arahan, informasi, atau promosi.
Secara umum, signage digunakan untuk:
Identifikasi lokasi: Misalnya, papan nama perusahaan di depan gedung.
Memberikan informasi: Seperti petunjuk arah di dalam pusat perbelanjaan atau gedung perkantoran.
Mempromosikan produk/jasa: Seperti billboard atau papan reklame.
Meningkatkan kesadaran merek (branding): Melalui logo dan desain khas pada signage.
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